AURO-The-Natural-Choice-for-daily-Life-04.2019

Cleaning products have always constituted a particular part of the AURO product range. Besides the development of paints and varnishes, the cleaning products have always played an important role in AURO’s R&D concept. The same raw material philosophy that applies to our paint products is also valid for the cleaners. We recognise that consumers increasingly demand a high ecological quality from the products they use in the household. Everyday products are closely connected to the topics of health and ecology nowadays and ecological products quit their niche existence. This clearly recognisable trend towards more „green“ products has also arrived at the conventional producers of chemical products who add products to their portfolios that are manufactured on the basis of natural raw materi- als. For AURO this has the consequence that we can choose from more raw materials for our own development of new cleaning, care and maintenance products. In our research and development department, we are constantly searching for such new, innovative raw mate- rials. These undergo extensive performance tests in our laboratory RESEARCH AND DEVELOPMENT IN THE FIELD OF ECOLOGICAL CLEANING PRODUCTS Since 2011, Dr. Markus Lettau is the Head of Research and Development at AURO. Among other things, he focusses on the development of new biogenic binding agents and the re- search on rawmaterial concepts that can help to optimise and broaden the AURO product portfolio. Nothing ventured, nothing gained Countless laboratory tests and work- ing hours are needed until the final composition for an AURO product is found. The raw materials have to be tested on suitability and compatibil- ity with our strict raw material philos- ophy. A variety of criteria have to be met in many tests and optimal tech- nical characteristics must have been achieved before an AURO product enters the trade. 12