Auro
Company portrait
AURO is a consistent pioneer in the field of ecological natural paints, wood care and cleaning products. Our paints, varnishes, glazes, oils, waxes, cleaning and care products made from natural materials are high-performance and unique in their combination of quality and ecological orientation.
Supervisory Board: Professor Dr. Arnim von Gleich (Chairman of the Supervisory Board), Thomas Lange, Dr.-Ing. Jan Fischer
Management Board: Edwin Hribek
1983 - Foundation
as a limited liability company, converted into a stock corporation in 1998
Production site: Braunschweig
Milestones in the AURO company history
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2024
Winner of the German Sustainability Award 2025 – AURO wins the award in the Business category, in the Paints and Coatings subcategory.
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2023
New production hall construction – To match the huge success of the COLOURS FOR LIFE line and high-grade clay paint. By scaling up production, AURO wants to serve customer needs better and faster.
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2022
Market launch of COLOURS FOR LIFE wood stains with ecological pastes – machine tintable.
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2019
The introduction of our Ecolith lime paints for interiors and facades.
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2017
AURO is the first paint manufacturer to develop a machine tinting system for wall paints using consistently ecological pastes – COLOURS FOR LIFE premium wall and ceiling paint is launched on the market.
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2015
AURO product development is breaking new ground in technical performance with state-of-the-art biogenic binders. -
2014
30 years of tradition and innovation. AURO launches its new ‘classic edition’ line. Classic colour raw materials and their stories.
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2012
From 2012 onwards, extensive investment in personnel in the areas of research and development, shipping and logistics, and domestic and international sales.
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2009
New construction of the sales building and renovation of the administration building with integration of a shop and showroom as a forward-looking investment in the company location.
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2008
Market launch of the professional lime range. Mineral paints for mould prevention. AURO quickly gains market share and is able to further expand its product range.
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2007
Market launch of the ‘Brilliant Solutions’ cleaning and care range. Ecological and technical speciality cleaners for all areas of the home.
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2006
Test victory for AURO Woodstain, Aqua No. 160-84 in Germany's best-known consumer protection magazine ‘Test’ (Stiftung Warentest). -
2004
Introduction of a new label concept with revised product range classification for all product areas. -
2001
Complete AURO range of solvent-free paints, stains, waxes and oils on the market. -
1999
Environmental award from the international environmental foundation ‘Friends of the Earth’ -
1998
Start of the research and development project: ‘Solvent-free natural paints’ with DBU funding. -
1994
AURO receives the B.A.U.M. Environmental Award -
1992
WWF/Capital: Dr Hermann Fischer named ‘Eco-Manager of the Year’ -
1990
New launch of laundry and cleaning products range (AURO brand AWALAN) -
1989
First product test: AURO wall paint: Stiftung Warentest rating ‘good’ -
1983
Foundation of AURO Pflanzenchemie GmbH in Braunschweig (from 1998: AG)
