Auro
Company portrait
AURO is a consistent pioneer in the field of ecological natural paints, wood care and cleaning products. Our paints, varnishes, glazes, oils, waxes, cleaning and care products made from natural materials are high-performance and unique in their combination of quality and ecological orientation.
Supervisory Board: Professor Dr. Arnim von Gleich (Chairman of the Supervisory Board), Thomas Lange, Dr.-Ing. Jan Fischer
Management Board: Edwin Hribek
1983 - Foundation
as a limited liability company, converted into a stock corporation in 1998
Production site: Braunschweig
Milestones in the AURO company history
2024
Winner of the German Sustainability Award 2025 – AURO wins the award in the Business category, in the Paints and Coatings subcategory.
2023
New production hall construction – To match the huge success of the COLOURS FOR LIFE line and high-grade clay paint. By scaling up production, AURO wants to serve customer needs better and faster.
2022
Market launch of COLOURS FOR LIFE wood stains with ecological pastes – machine tintable.
2019
The introduction of our Ecolith lime paints for interiors and facades.
2017
AURO is the first paint manufacturer to develop a machine tinting system for wall paints using consistently ecological pastes – COLOURS FOR LIFE premium wall and ceiling paint is launched on the market.
2015
AURO product development is breaking new ground in technical performance with state-of-the-art biogenic binders.2014
30 years of tradition and innovation. AURO launches its new ‘classic edition’ line. Classic colour raw materials and their stories.
2012
From 2012 onwards, extensive investment in personnel in the areas of research and development, shipping and logistics, and domestic and international sales.
2009
New construction of the sales building and renovation of the administration building with integration of a shop and showroom as a forward-looking investment in the company location.
2008
Market launch of the professional lime range. Mineral paints for mould prevention. AURO quickly gains market share and is able to further expand its product range.
2007
Market launch of the ‘Brilliant Solutions’ cleaning and care range. Ecological and technical speciality cleaners for all areas of the home.
2006
Test victory for AURO Woodstain, Aqua No. 160-84 in Germany's best-known consumer protection magazine ‘Test’ (Stiftung Warentest).2004
Introduction of a new label concept with revised product range classification for all product areas.2001
Complete AURO range of solvent-free paints, stains, waxes and oils on the market.1999
Environmental award from the international environmental foundation ‘Friends of the Earth’1998
Start of the research and development project: ‘Solvent-free natural paints’ with DBU funding.1994
AURO receives the B.A.U.M. Environmental Award1992
WWF/Capital: Dr Hermann Fischer named ‘Eco-Manager of the Year’1990
New launch of laundry and cleaning products range (AURO brand AWALAN)1989
First product test: AURO wall paint: Stiftung Warentest rating ‘good’1983
Foundation of AURO Pflanzenchemie GmbH in Braunschweig (from 1998: AG)
