DIVERSITY OF NATURE | NEW COLORS IN THE COLOR FAN
New year, new freshness, new colors. The long-established German company AURO is known for its sustainable world of color and offers a versatile portfolio for creative interior design with its vibrant, extensive selection of shades. Just in time for the start of 2024, the ecological, innovative paint specialist is launching a total of 214 new, dynamic shades in its popular COLOURS FOR LIFE collection and now offers even more sustainable color variety with over 1000 shades for a soothing, stylish living experience.
AURO COLOUR COVERAGE IN A NEW DESIGN
With the extensive COLOURS FOR LIFE colour collection, AURO offers an exclusive mixing system for wall paints, clay paints and lacquers with exclusively mineral pigments, which achieve particularly authentic, vibrant colors. AURO has taken the expansion of the color spectrum by 214 new shades as an opportunity to give its COLOURS FOR LIFE color fan a fresh make-over – for even easier selection of your favorite color. In a new design, five color chapters guide you through the extensive AURO color universe and inspire new, creative color projects. While existing chapters have been expanded with new shades, the Soft Tones section is celebrating its debut and presents 52 soft nuances. The Off-Whites category has been expanded by 24 new shades to a total of 56 shades and Colours For Life now comprises a total of 654 shades in 109 color families with 138 new shades and 23 new color families. In addition, the alphabetical color sorting in the table of contents helps to find the desired color family and favorite.
IN TUNE WITH HUMANITY AND NATURE
For over 40 years, AURO has relied on an ecological paint formulation with purely natural and sustainable raw materials that protect both the environment and health. Thanks to an innovative manufacturing process, the brand relies on environmentally friendly pigments and binders that are free from harmful chemicals and solvents. This makes the paints not only environmentally friendly, but also particularly well tolerated by allergy sufferers and environmentally conscious consumers.
