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AURO Pflanzenchemie AG wins the German Sustainability Award 2025

Braunschweig, November 13, 2024 – AURO Pflanzenchemie AG, a pioneer in ecological natural paints and wood care products for decades, has been named the winner of the 17th German Sustainability Award (DNP) in the Companies, Construction and Real Estate sector, Coatings and Paints category. The award ceremony will take place on November 28, 2024 as part of the German Sustainability Day in Düsseldorf and recognizes AURO’s consistent commitment to sustainable product development based on plant and mineral raw materials. AURO Pflanzenchemie AG from Braunschweig has been developing environmentally friendly paints, varnishes and cleaning agents that are biodegradable since 1983. With these innovative products, the company sets standards for the sustainable design of living spaces and makes an important contribution to the “chemical turnaround”. Founder and eco-pioneer Dr. Hermann Fischer has been campaigning for “green chemistry” since the end of the 1970s, i.e. for everyday products to be made from plants, algae, microorganisms and minerals rather than petroleum-based products.

Sustainability as corporate DNA
“AURO was founded over 40 years ago to manufacture exclusively sustainable products and to act in a holistic, generationally sustainable way. That is our DNA! We are very proud of this recognition and look forward to continuing to make our contribution to sustainability, biodiversity and climate justice in the future,” explains AURO CEO Edwin Hribek. AURO’s products are based on sustainable plant and mineral raw materials and offer an environmentally friendly alternative to conventional paints and varnishes. The water-based products promote healthy indoor air, while the environmentally friendly manufacturing processes significantly reduce the company’s carbon footprint.

More than just a trend: Focus on ecological transformation
AURO is honored for its consistent ecological focus and innovative approaches in the natural paint industry by winning the German Sustainability Award. The sustainably developed paints are not only aesthetic and functional, but also promote the circular economy thanks to their long-lasting and resource-saving properties.

About the German Sustainability Award
The German Sustainability Award is the largest national award for sustainable excellence and is presented in cooperation with the German government, scientific institutions and civil society organizations. Every year, a jury of over 200 experts honors the most innovative and sustainable companies in Germany that make pioneering contributions to transformation.

About AURO Pflanzenchemie AG
AURO Pflanzenchemie AG has been developing natural paints and ecological wood care products for over 40 years. The company relies on plant and mineral raw materials and pursues a sustainable corporate strategy that is in harmony with people and nature. With its philosophy of “green chemistry”, AURO is a pioneer of sustainable transformation in the construction and real estate industry.

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About AURO

The company AURO was founded in 1983 as a limited liability company and was transformed into AURO Pflanzenchemie AG in 1998. The company is based in Braunschweig. AURO is a consistent pioneer in the field of ecological paints, wood care and cleaning products. For its paints, varnishes, glazes, oils, waxes, cleaning and care products, the company has always made a conscious decision to use substances derived from plant and mineral sources. The stylish shades have a particularly authentic and aesthetic appearance thanks to the environmentally friendly formulation. The concept of producing high-performance natural products with high quality standards is unique. Founder and eco-pioneer Dr. Hermann Fischer has been campaigning for “green chemistry” since the end of the 1970s, i.e. for everyday products to be based on plants, algae, microorganisms and minerals rather than petroleum. He has received numerous awards for his commitment, including the “Friends of Earth” environmental prize and was voted Eco-Manager of the Year by WWF and Capital. Production takes place in Germany. All products are available in over 700 specialist stores in Germany. They are exported to other European countries as well as North America, Canada and Asia. Numerous awards confirm AURO’s commitment.