Braunschweig, March 2026 – Colors often have a greater impact on the feel of a room than furniture or accessories. They create an atmosphere, influence well-being, and contribute to the quality of life at home. As awareness of mindful interior design grows, the choice of materials is also becoming an increasingly important consideration. The natural paint manufacturer AURO, in collaboration with the independent green electricity provider naturstrom AG, has developed the limited-edition “Energy of Nature” paint collection. The collection comprises 15 finely coordinated natural shades that combine design sophistication with a Consistent commitment to resource conservation—ranging from warm earth and sand tones to fresh green and botanical hues.
For over 40 years, AURO has been synonymous with paints made from natural raw materials and with a production process that prioritizes environmental and health compatibility. Low-emission, healthy-living products meet the needs of a target audience increasingly focused on sustainability, particularly in the context of modern living and design concepts as well as in architecture.
AURO shares a clear set of values with naturstrom: As an independent provider of green electricity from renewable energy sources, the company has been committed to the energy transition and a sustainable energy supply for decades. The partnership is based on a shared commitment to view resource conservation not in isolation, but to consistently apply this perspective across various areas of life—from energy supply to interior design.
The premium wall and ceiling paint from the “Energy of Nature” collection stands out for its high coverage, excellent yield, and versatility. It is suitable both for adding targeted accents to individual rooms and for comprehensive renovation projects.
“With ‘Energy of Nature,’ we harmonize responsible raw material selection with design excellence. Our collaboration with naturstrom underscores our holistic approach to consistently developing sustainable solutions,” says Edwin Hribek, CEO of AURO. The limited edition exemplifies a new generation of products that combine design, healthy living, and climate awareness.
The color collection is available at: shop.auro.de and at specialty retailers.
For more information about our product line and to find a retailer near you, visit: www.auro.de
Note to editors:
Use the promo code “EnergiederNatur” to order the limited-edition color collection at shop.auro.de with free shipping.
Editor’s Note / Update (October 2026): The wording of this press release has been clarified to comply with the EU’s new consumer protection requirements (EmpCo Directive) regarding environmental terminology. The factual and historical content of the March 2026 announcement remains unchanged.
