Show your colors naturally: AURO and naturstrom present limited color edition “Energy of Nature”

AURO_Naturstrom Nro. 1_Sanfter Tag 2

Brunswick, April 2026 – Colors often have a greater impact on a room than furniture or accessories. They create atmosphere, influence well-being and contribute to the quality of living. With a growing awareness of sustainable living, the choice of materials is also becoming increasingly important. The natural paint manufacturer AURO has developed the limited color edition “Energy of Nature” together with the independent green energy provider naturstrom AG. The collection comprises 15 finely coordinated natural tones that combine aesthetic appeal with ecological consistency – from warm earth and sand nuances to fresh green and plant tones.

For over 40 years, AURO has stood for paints based on natural raw materials and for production that focuses on environmental and health compatibility. Low-emission, healthy living and resource-saving products meet the requirements of an increasingly sustainability-oriented target group, especially in the context of modern living and design concepts as well as in architecture.

AURO shares a clear set of values with naturstrom: as an independent provider of green electricity from renewable energies, the company has been committed to the energy transition and a sustainable energy supply for decades. The partnership is based on the shared aspiration not to view sustainability in isolation, but to think consistently across different areas of life, from energy supply to interior design.

The premium wall and ceiling paint from the “Energy of Nature” edition impresses with its high opacity, coverage and versatility. It is suitable for the targeted accentuation of individual rooms as well as for comprehensive renovation projects.

“With ‘Energy of Nature’, we harmonize ecological responsibility and design standards. The collaboration with naturstrom underlines our holistic approach of consistently thinking ahead with sustainable solutions
,” says Edwin Hribek, AURO CEO.

The limited edition is exemplary of a new generation of products that combine design, healthy living and climate awareness. The color collection is available at: store.auro.deand from specialist retailers.

You can find more information on the range and nearby retailers at: www.auro.de

Note for editors:
The limited color edition can currently be ordered free of charge from store.auro.de using the promotional code “EnergiederNatur”.

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About AURO

The company AURO was founded in 1983 as a limited liability company and was transformed into AURO Pflanzenchemie AG in 1998. The company is based in Braunschweig. AURO is a consistent pioneer in the field of ecological paints, wood care and cleaning products. For its paints, varnishes, glazes, oils, waxes, cleaning and care products, the company has always made a conscious decision to use substances derived from plant and mineral sources. The stylish shades have a particularly authentic and aesthetic appearance thanks to the environmentally friendly formulation. The concept of producing high-performance natural products with high quality standards is unique. Founder and eco-pioneer Dr. Hermann Fischer has been campaigning for “green chemistry” since the end of the 1970s, i.e. for everyday products to be based on plants, algae, microorganisms and minerals rather than petroleum. He has received numerous awards for his commitment, including the “Friends of Earth” environmental prize and was voted Eco-Manager of the Year by WWF and Capital. Production takes place in Germany. All products are available in over 700 specialist stores in Germany. They are exported to other European countries as well as North America, Canada and Asia. Numerous awards confirm AURO’s commitment.